Google Adwords Management
Google AdWords is Google's pay-per-click (PPC) advertising platform that charges you only when someone clicks your ad. You can reach your target buyers as they search for your keywords or browse websites with themes related to your business. Hence, those people are your quality buyers and more likely to take action.
What's different between Google Adwords ad and SEO?
Both Google Adwords and SEO are part of search engine marketing (SEM) that drives search engine exposure and traffic. SEO can deliver free quality traffic if your website is well optimized for search engines and rank high. However, SEO may take time and the result is not guaranteed. With pay-per-click advertising, you can get fast results with any amount of traffic and first page search engine position. It produces better conversion but traffic stop when you discontinue your Google adwords ad campaign.
As search engines often change their algorithms in ranking, the search results from SEO are unstable. Hence, pay-per-click advertising is often used to supplement SEO to target the lower-ranked keywords.
Benefits of Google AdWords
- Google AdWords campagin can be started promptly within budget
- Largest search engine in terms of search volume
- Wide coverage by advertising on the Google Display Network
- Charge only when protential buyer clicks your ad
- More control of advertiser's budgets and target audiences
- Variety of bidding options
- Strong management tools to optimise your ad and other factors to lower cost
- Remarketing allows targeting interested browsers without taking action
Benefits of Our Services to Optimise Google Ads
In the AdWords paid search advertising model, advertisers bid on their keywords that trigger their ads, and Google decides which ads are displayed and in what position based on each advertiser's maximum bid and ad rank formula. Quality Score is one of the main factor in the ad rank formula. It is determined by the keyword, ad copy, landing page, ad's click-through rate (CTR), historical account performance, etc. A higher Quality Score equates to more impressions at lower costs.
We are a professional search marketing agency with extensive experience in SEO, web design,landing page optimization, and PPC campaigns. Our team is certified Google Adwords and Analytics Professional, hence can help setting up your Adwords account, optimizing your ad copy and landing page, and managing your PPC campaign to drive better results with less money in the long run.
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