Search Engine Optimization (SEO)
Why Search Engine Optimization (SEO) important to you?
The statistic showed the people online in the world was over 40 billion in 2018 but the internet penetration (% Population) was only 50%.
Another survey found that 85% of high income and highly educated adults use search engines to look for product and service information and 55% of online sales are derived from search engines. It is very clear that Search Engine Optimization (SEO or Search Engine Position) is an important emarketing method to obtain results.
Furthermore, there are a variety of search tools (e.g. search engines, directories, spiders, etc.) being currently used to navigate the World Wide Web. You do not know exactly what search tool your target customers will use. Hence, it is important for your site to be listed with as many of these search tools as possible. This is no easy feat for a busy business person to do search engine optimization and submission.
What does Search Engine Optimization (SEO) mean?
Search Engine Optimization (SEO) is also called as Search Engine Positioning (or natural SEO). Its ultimate goal is to attract more potential customers to visit your site. Search Engine Optimization (SEO or Search Engine Positioning) is not simply adding META tags and submitting your website URL to search engines and link farms. It involves both on-page and off-page SEO factors.
To improve search engine positions and business results, it requires careful study of your company, products, services, website structure, competitors & site visitors, keyword research & planning, optimization of the site content and its structure using proper website optimization techniques as well as effective link building through sophisticated SEO techniques and other search engine marketing strategy. For better China SEO performance, it should consider to employ Chinese SEO techniques and pratices.
It is a long-term process and no trickery in Search Engine Optimization. Some SEO experts employ the black hat SEO techniques to trick search engines to get fast result and high ranking at a short period. However, this may risk your website being banned from search engines.
How our SEO service team can help?
We employ the ethical search engine optimization approaches in our SEO services for our clients. Search engine optimization requires in-depth knowledge and tremendous amount of time. Employing a professional and ethical SEO company can help you to conduct your eMarketing strategy in a more cost effective way.