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Glossary for Web Design & eMarketing


There are some common terms and definitions that you should know to understand web design, e-commerce web design, SEO, and emarketing. If you have any further question, please let us know.Glossary for Web Design & eMarketing

Animation
It is a special image-editing application melding several images into a single image much like slides in a slide show.

Blog
A blog is a web site that posts articles of information related to particular products, services, news, careers, hobbies, thoughts, opinions, beliefs, images, movies, impressions, or ideas on a topic and solicits feedback from visitors. It is a very effective site tool for blog setup to attract and keep website visitors.

Business Directories
They are typically search engines combined with web-based white and yellow page services. It usually provides more detailed information about a particular company or organization than search engines.

CMS (Content Management System)
A Web Content Management System (CMS) is an online software program that enables the users to create and maintain a web site easily by using a web browser (e.g. Firefox or Internet Explorer, etc.) at any time without technical knowledge of the Dreaweaver and HTML.

Commerce Server
It is a web software that performs some of the main functions of an online storefont such as product display, online ordering, and inventory management, and usually works in conjunction with online payment systems to process payments.

Cookie
It is a message given to a web brower by a web server and stored in a text file on the website visitor’s computer. The message is then sent back to the server each time the browser requests a web page from the server. Cookies may contain information such as user preferences, registration or login information, online shopping cart information, etc.

Digital Certificate
It is also known as a Secure Socket Layer Server Certificate or SSL Certificate. It is used to protect any communication that you have with your customers that contains private information. For e-commerce, it ensures the credit card transaction in a safe and secure manner.

Conversion Rate
It is the percentage of website visitors who respond to the desired goal of an ad campaign compared with the total number of visitors who see the ad compaign. The goal may be convincing the website visitors to become subscribers, or encouraging the protential customers to purchase, etc.

Doorway Page
It is also known as gateway page being tuned to the specific requirements of the search engines and leading to the website but not being considered as part of the website. Since there are different elements in the ranking criteria for different search engines, some SEO experts may develop different doorway pages to tailor specifically for each search engine to achieve optimal results. This technique should be avoided during the web design process because search engines dislike doorway pages and may think you are trying to spam them.

Domain Name
It is the location of an entity on the internet.

E-Business
It is the conduct of business on the internet, not only buying and selling but also servicing customers and collaborating with business partners.

E-Commerce
It is the process of buying and selling of goods and services on the internet. For aneCommerce site or eShop setup, please refer to our web design services.

E-zine
It is also known as Electronic Magazine containing information regarding a certain topic in the form of magazine articles and features. Some e-zines are website based and others are email based. It is a popular marketing tool on the internet.

Flash
It is the multimedia technology to allow much interactivity to fit in a relatively small file size.

Frames
It is a structure that allows for the dividing of a webpage into two or more independent parts. Frames always result in some search engines being unable to index webpages within the website or improper webpages being indexed.

Home Page
It is the main page of a website.

Image Maps
It is a single graphic or image that has multiple links to different webpages or resources. Image Maps can prevent some search engines from getting inside your website and result in some of the webpages not being indexed.

Inbound Link
It is a link from a website outside of your website.

Keyword
A word or phrase that a user types into a search engine to look for specific information.

Meta Refresh
It is an HTML document that is designed to automatically replace itself with another webpage after a certain specified period of time. It may be used for an automated slideshow. Search Engines generally do not like Meta Refresh Tags.

Meta Tags
It is the hidden HTML directions for web browsers or search engines.

Navigation
It facilitates movement from one webpage to another webpage.

Outbound Link
It is a link to a website outside of your website.

Privacy Policy
It is a policy for protecting the privacy of individually identifiable information.

Reciprocal Links
They are links between two websites often based on an agreement by the website owners to exchange links to improve the search engine rankings.

Responsive web design
It is a modern web design approach to design a web site so that it can be viewed optimally across a wide range of different devices. Responsive web design is also called as adaptive web design or RWD.

Search Engine
A program that indexes documents, then attemps to match documents relevant to the users’ search requests.

Search Engine Marketing (SEM)
It usually refers to targeting prospective customers by buying relevant keywords or phrases from search engines.

Search Engine Optimization (SEO)
It usually refers to making a website more friendly to search engines so that it may be ranked higher in search engines and obtans higher internet explosure.

Search Engine Registration
It is a process to submit the website’s URL for free to search engines.

Search Engine Submission
It is the process of supplying a website’s URL to a search engine in an attempt to make a search engine aware of a website or webpage.

Shopping Cart
It is a program that acts as an online store’s catalog and ordering process.

Social Media Optimization
Social Media Optimization, or SMO, is a form of marketing that focuses on generating traffic and buzz by participation in various social media web sites.

Spider
It is an automated program used by the search engines to index a website. Some spiders constantly crawl the Web in search of websites to add to their index while others do not until you tell the spider your website exists through the search engine submission process.

Splash Page
It is basically an opening page that leads into a website. Splash pages often consist of a Java or a Flash introduction with an eye-pleasing image but they often lack content relevant to search engines.

SSL
It is a short form for Secure Socket Layer, a protocol for transmitting private documents via the internet.

Table
It is common on many websites to display information and position content in this way, but if implemented incorrectly it can cause the search engines some confusion.

URL
It is the short form of Uniform Resource Locator. It is the location of a resource on the internet.

Web Browser
It is a program that allows for the browsing of the World Wide Web.

Web Design
It is the selection and coordination of available components to create the layout and structure of a webpage.

Web Hosting
For a potential customer to visit your website, it must have your website to be hosted at a web server after the web design and production processes. For various web hosting plan, please refer to our web hosting service.

Web Server
It is a computer that stores information and makes these web files available to other users on the internet.

Website Redesign
Website redesign is also called as website relaunch. It is a process to redesign an old website to meet the changing environment.

Website Usability
It is the ease with which website visitors are able to use a website.


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